Evening everyone. It's Sunday late pm out here on the left coast and I am getting ready to make the annual pilgrimage to the land where speed knows no limits. I'm talking about the Bonneville Salt Flats in Utah and Speed Week. If you've never heard of Bonneville, the place itself is pretty boring. It's one long (23 miles I believe) dried up salt bed. It's flat, it's hot, and it's where just about every land speed record has ever been set. And this week the 'amateurs' get a crack at setting their own personal best speed records. Anyone can come out, and, for a small fee, race their car across the flat and get an official time. People from all walks of life come out here, with some of the craziest vehicles you will ever see. Last year a guy tried to set a land speed record.......on a unicycle! On the other end of the spectrum there are cars that look more like bullets that are built purely for speed, and will get up there well over 600 mph. Now THAT'S fast!
So, why all the talk about fast? Simple. In life and in business being first or fastest to the market can be the difference between making millions and being an also-ran. You have a great idea for a product, you may even have a prototype or even a production run, but how can you get it out there fast? You need people on your side that understand how to do this, how to work the system to your advantage. Find those people, and speed to market will be on your side.
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